Buechner is my name. It is pronounced Beek-ner. If somebody mispronounces it in some foolish way, I have the feeling that what's foolish is me. If somebody forgets it, I feel that it's I who am forgotten. There's something about it that embarrasses me in just the same way that there's something about me that embarrasses me. I can't imagine myself with any other name Held, say, or Merrill, or Hlavacek. If my name were different, I would be different. When I tell you my name, I have given you a hold over me that you didn't have before. If you call it out, I stop, look, and listen whether I want to or not.
In the book of Exodus, God tells Moses that his name is Yahweh, and God hasn't had a peaceful moment since.