I was on a train somewhere along that grim stretch of track between New Brunswick, New Jersey, and New York City. It was a gray fall day with low clouds in the sky and a scattering of rain in the air, a day as bleak and insistent as a headache. The train windows were coated with dust, but there wasn't all that much to see through them anyway except for the industrial wilderness that spread out in all directions and looked more barren and more abandoned as we approached Newark – the flat, ravaged earth, the rubble, the endless factories black as soot against the sky with their tall chimneys that every now and then are capped with flame, a landscape out of Dante. I was too tired from where I'd been to feel much like reading and still too caught up in what I'd be doing to be able to doze very satisfactorily, so after gazing more or less blindly out of the dirty window for a while, I let my eyes come to rest on the nearest bright thing there was to look at, which was a large color photograph framed on the wall up at the front end of the coach.
It was a cigarette ad, and I forget what it was in it exactly, but there was a pretty girl in it and a good-looking boy, and they were sitting together somewhere - by a mountain stream, maybe, or a lake, with a blue sky overhead, green trees. It was a crisp, sunlit scene full of beauty, of youth, full of life more than anything else, and thus as different as it could have been from the drabness I'd been looking at through the window until I felt just about equally drab inside myself And then down in the lower left-hand corner of the picture, in letters large enough to read from where I was sitting, was the Surgeon General's familiar warning about how cigarette smoking can be hazardous to your health, or whatever the words are that they use for saying that cigarette smoking can cause lung cancer and kill you dead as a doornail.
It wasn't that I hadn't seen such ads thousands of times before and boggled at the macabre irony of them - those pretty pictures, that fatal message - but for some reason having to do with being tired, I suppose, and having nothing else much to look at or think about, I was so stunned by this one that I haven't forgotten it yet. "Buy this; it will kill you," the ad said. "Choose out of all that is loveliest and greenest and most innocent in the world that which can make you sick before your time and bring your world to an end. Live so you will die."
I'm not interested here in scoring a point against the advertising business or the tobacco industry, and the dangers of cigarette smoking are not what I want to talk about; what I want to talk about is something a great deal more dangerous still, which the ad seemed to be proclaiming with terrible vividness and power. We are our own worst enemies, the ad said. That's what I want to talk about. I had heard it countless times before as all of us have, but this time the ad hit me over the head with it - that old truism that is always true, spell it out and apply it however you like. As nations we stockpile new weapons and old hostilities that may well end up by destroying us all; and as individuals we do much the same. As individuals we stockpile weapons for defending ourselves against not just the things and people that threaten us but against the very things and people that seek to touch our hearts with healing and make us better and more human than we are. We stockpile weapons for holding each other at arm's length, for wounding sometimes even the ones who are closest to us. And as for hostilities - toward other people, toward ourselves, toward God if we happen to believe in God - we can all name them silently and privately for ourselves.
The world is its own worst enemy, the ad said. The world, in fact, is its only enemy. No sane person can deny it, I think, as suddenly the picture on the wall of the train jolted me into being sane and being unable to deny it myself. The pretty girl and the good-looking boy. The lake and trees in all their beauty. The blue sky in all its innocence and mystery. And, tucked in among it all, this small, grim warning that we will end by destroying ourselves if we're not lucky. We need no urging to choose what it is that will destroy us because again and again we choose it without urging. If we don't choose to smoke cigarettes ourselves, we choose at least to let such ads stand without batting an eye. "Buy this; it can kill you," the pretty picture said, and nobody on the train, least of all myself, stood up and said, "Look, this is madness!" Because we are more than half in love with our own destruction. All of us are. That is what the ad said. I suppose I had always known it, but for a moment-rattling along through the Jersey flats with the gray rain at the window and not enough energy to pretend otherwise for once-I more than knew it. I choked on it.
-Originally published in Secrets in the Dark